Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
M.S. Balaji, Yangyang Jiang, Subhash Jha
| Year of publication: |
2021
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| Authors: | Balaji, M. S. ; Jiang, Yangyang ; Jha, Subhash |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 136.2021, p. 293-304
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| Subject: | Influencer marketing | Message construal | Message credibility | Message valence | Nanoinfluencer | Glaubwürdigkeit | Credibility | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Werbung | Advertising | Marketing | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.07.049 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012663205