Communicating ALS to the public : the message effectiveness of social-media-based health campaign
Jing (Taylor) Wen and Linwan Wu
| Year of publication: |
January-March 2018
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|---|---|
| Authors: | Wen, Jing ; Wu, Linwan |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 35.2018, 1, p. 47-64
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| Subject: | Celebrity endorsement | celebrity matchup | hedonic appeal | message appeal | utilitarian appeal | Celebrity-Werbung | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2018.1434865 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011865628