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person:"Mazzarol, Tim"
~person:"Berger, Jonah"
~person:"Pavlou, Paul A."
~subject:"Innovation diffusion"
~subject:"Market research"
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Innovation diffusion
Market research
Viral marketing
31
Virales Marketing
31
Consumer behaviour
17
Konsumentenverhalten
17
Social Web
10
Social web
10
word of mouth
6
Communication
5
Internet marketing
5
Kommunikation
5
Online-Marketing
5
Brand image
4
Emotion
4
Innovationsdiffusion
4
Markenimage
4
Online retailing
4
Online-Handel
4
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3
Product quality
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Produktinformation
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Social relations
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USA
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United States
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E-commerce
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Electronic Commerce
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Marktforschung
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Productivity
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Produktivität
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Social capital
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Social network
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Soziales Netzwerk
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Sozialkapital
2
Spillover effect
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Spillover-Effekt
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English
6
Author
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Mazzarol, Tim
Berger, Jonah
Pavlou, Paul A.
Harmeling, Colleen M.
3
Iyengar, Radha
3
Lamberton, Cait Poynor
3
Moldovan, Sarit
3
Baudier, Patricia
2
Brem, Alexander
2
Ferreira, Pedro
2
Goldenberg, Jacob
2
Haikel-Elsabeh, Marie
2
Kumar, V.
2
Moe, Wendy W.
2
Norton, David A.
2
Palmatier, Robert W.
2
Renard, Damien
2
Shi, Yuying
2
Stephen, Andrew T.
2
Trusov, Michael
2
Uslay, Can
2
Van Den Bulte, Christophe
2
Zhao, Zhenzhen
2
AbedRabbo, Majd
1
Abedi, Vahideh Sadat
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Jae-Hyeon
1
AlMallah, Manar Mousa
1
Alves Werb, Gabriela
1
Ameri, Mina
1
Amini, Mehdi
1
Anderson, Ashton
1
Armenia, Stefano
1
Arnold, Mark J.
1
Bakshi, Nitin
1
Basu, Rituparna
1
Beck, Jonathan
1
Belo, Rodrigo
1
Berger, Jonah A.
1
Berman, Oded
1
Bharathi, Shishir
1
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Working papers / Wharton School, University of Pennsylvania / Marketing
2
European journal of marketing : EJM
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Source
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ECONIS (ZBW)
6
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Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
2
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
3
Factors enhancing word-of-mouth influence : positive and negative service-related messages
Sweeney, Jill
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 336-359
Persistent link: https://www.econbiz.de/10010344073
Saved in:
4
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
5
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
6
The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
Saved in:
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