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person:"Mazzarol, Tim"
~person:"Berger, Jonah"
~person:"Pavlou, Paul A."
~subject:"Innovation diffusion"
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Innovation diffusion
Viral marketing
31
Virales Marketing
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Consumer behaviour
17
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Social Web
10
Social web
10
word of mouth
6
Communication
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Mazzarol, Tim
Berger, Jonah
Pavlou, Paul A.
Moldovan, Sarit
3
Ferreira, Pedro
2
Goldenberg, Jacob
2
Iyengar, Radha
2
Van Den Bulte, Christophe
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Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Scanalyse - a case study of the role of social capital, strategic networking, and word of mouth communication in the diffusion of an innovation
Mazzarol, Tim
;
Malone, Peter
;
Reboud, Sophie
- In:
Strategy and communication for innovation : integrative …
,
(pp. 147-174)
.
2017
Persistent link: https://www.econbiz.de/10011663005
Saved in:
2
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
3
The role of social capital, strategic networking and word of mouth communication in the commercialisation of innovation
Mazzarol, Tim
- In:
Strategy and communication for innovation
,
(pp. 173-193)
.
2013
Persistent link: https://www.econbiz.de/10010246339
Saved in:
4
The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
,
(pp. 117-131)
.
2011
Persistent link: https://www.econbiz.de/10008987603
Saved in:
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