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person:"McColl, Rod"
~person:"Cervellon, Marie-Cécile"
~subject:"Luxusgüter"
~type:"article"
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Search: subject_exact:"Luxusmarke"
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Luxusgüter
Luxury goods
12
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
4
Werbewirkung
4
Brand image
3
Brand management
3
Fashion
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McColl, Rod
Cervellon, Marie-Cécile
Phau, Ian
26
Wiedmann, Klaus-Peter
24
Ko, Eunju
23
Kapferer, Jean-Noël
22
Valette-Florence, Pierre
18
Hennigs, Nadine
17
Jain, Sheetal
16
Shukla, Paurav
16
Amatulli, Cesare
15
Hyun, Sunghyup Sean
15
Seo, Yuri
14
Thaichon, Park
13
Atwal, Glyn
12
Septianto, Felix
12
Klarmann, Christiane
11
Nagasawa, Shin'ya
11
Brun, Alessandro
10
Donzé, Pierre-Yves
10
Guido, Gianluigi
10
Heine, Klaus
10
Aiello, Gaetano
9
Choi, Tsan-Ming
9
Han, Heesup
9
Peng, Norman
9
Christodoulides, George
8
Donvito, Raffaele
8
Godey, Bruno
8
Jain, Varsha
8
Park, Jungkun
8
Chen, Annie Huiling
7
Dion, Delphine
7
Hudders, Liselot
7
Klaus, Philipp
7
Loureiro, Sandra Maria Correia
7
Mosca, Fabrizio
7
Pitt, Leyland F.
7
Quach, Sara
7
Shen, Bin
7
Shimul, Anwar Sadat
7
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International journal of retail & distribution management
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Green advertising and the reluctant consumer
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
The journal of brand management : an international journal
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The journal of product & brand management
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ECONIS (ZBW)
12
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1
Selling second-hand luxury : empowerment and enactment of social roles
Turunen, Linda Lisa Maria
;
Cervellon, Marie-Cécile
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 474-481
Persistent link: https://www.econbiz.de/10012257645
Saved in:
2
Judging by the wristwatch : salespersons' responses to status signals and stereotypes of luxury clients
Cervellon, Marie-Cécile
;
Poujol, Juliet F.
;
Tanner, John F.
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 191-201
Persistent link: https://www.econbiz.de/10012115082
Saved in:
3
Narrative-transportation storylines in luxury brand advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
5
Victoris's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Green advertising and the reluctant consumer
,
(pp. 110-122)
.
2014
Persistent link: https://www.econbiz.de/10010399376
Saved in:
6
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
7
Something old, something used : determinants of women's purchase of vintage fashion vs second-hand fashion
Cervellon, Marie-Cécile
;
Carey, Lindsey
;
Harms, Trine
- In:
International journal of retail & distribution management
40
(
2012
)
12
,
pp. 956-974
Persistent link: https://www.econbiz.de/10009672349
Saved in:
8
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
9
Intrinsic motivations, self-esteem, and luxury goods consumption
Troung, Yann
;
McColl, Rod
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 555-561
Persistent link: https://www.econbiz.de/10009375620
Saved in:
10
Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
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