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person:"Meffert, Heribert"
~person:"Andreasen, Alan R."
~person:"Dolnicar, Sara"
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Nonprofit marketing
15
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15
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7
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4
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4
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Meffert, Heribert
Andreasen, Alan R.
Dolnicar, Sara
Klein, Armin
15
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10
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Bennett, Roger
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
15
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1
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
2
Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
Saved in:
3
Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R.
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
Saved in:
4
Does cultural background affect volunteering behavior?
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
Saved in:
5
Marketing in non-profit organizations : an international perspective
Dolnicar, Sara
;
Lazarevski, Katie
- In:
International marketing review
26
(
2009
)
3
,
pp. 275-291
Persistent link: https://www.econbiz.de/10009522604
Saved in:
6
Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
Saved in:
7
Intersector transfer of marketing knowledge
Andreasen, Alan R.
-
2008
Persistent link: https://www.econbiz.de/10003717493
Saved in:
8
Markenführung von Stiftungen
Meffert, Heribert
;
Dettmers, Sebastian
- In:
Dienstleistungsmarken : Forum Dienstleistungsmanagement
,
(pp. 447-468)
.
2008
Persistent link: https://www.econbiz.de/10003677509
Saved in:
9
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2008
-
7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911
Saved in:
10
Strategic marketing for nonprofit organizations
Andreasen, Alan R.
;
Kotler, Philip
-
2007
-
7. ed.
Persistent link: https://www.econbiz.de/10003517711
Saved in:
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