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person:"Meffert, Heribert"
~person:"Bennett, Roger"
~person:"Christa, Harald"
~person:"Shang, Jen"
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Nonprofit marketing
18
Nonprofit-Marketing
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Meffert, Heribert
Bennett, Roger
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15
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Wymer, Walter
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Dietrich, Martin
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Lee, Young-Joo
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Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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ECONIS (ZBW)
18
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1
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
2
Nonprofit marketing and fundraising : a research overview
Bennett, Roger
-
2019
Persistent link: https://www.econbiz.de/10011869630
Saved in:
3
Nonprofit Marketing and Fundraising : A Research Overview
Bennett, Roger
-
2018
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
Persistent link: https://www.econbiz.de/10013180353
Saved in:
4
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
5
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
6
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
7
Instrumente im Dienstleistungsmarketing sozialer und öffentlicher Unternehmen
Christa, Harald
;
Schellberg, Klaus
-
2010
-
2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823859
Saved in:
8
Marketingplanung und Marketingstrategien sozialer und öffentlicher Unternehmen
Christa, Harald
;
Schellberg, Klaus
-
2010
-
2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823860
Saved in:
9
Ziele und Elemente des Marketings sozialer und öffentlicher Unternehmen
Christa, Harald
;
Schellberg, Klaus
-
2010
-
2. Aufl., Red.-Schluss: Okt. 2010
Persistent link: https://www.econbiz.de/10008823861
Saved in:
10
Prospective students' perceptions of university brands : an empirical study
Bennett, Roger
;
Ali-Choudhury, Rehnuma
- In:
Journal of marketing for higher education
19
(
2009
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
Saved in:
1
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