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person:"Meffert, Heribert"
~person:"Bennett, Roger"
~person:"Grau, Stacy Landreth"
~person:"Shang, Jen"
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Nonprofit marketing
19
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19
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8
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7
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4
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Meffert, Heribert
Bennett, Roger
Grau, Stacy Landreth
Shang, Jen
Klein, Armin
15
Helmig, Bernd
10
Sargeant, Adrian
10
Wymer, Walter
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Ford, John B.
6
Mottner, Sandra
6
Tscheulin, Dieter K.
6
Waters, Richard D.
6
Adena, Maja
5
Andreasen, Alan R.
5
Brömmling, Ulrich F.
5
Dolnicar, Sara
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Glaeser, Edward L.
5
Huck, Steffen
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Schwarz, Peter
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Won, Doyeon
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Badelt, Christoph
4
Bekmeier-Feuerhahn, Sigrid
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Bruhn, Manfred
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Chapleo, Chris
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Christa, Harald
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Lee, Young-Joo
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Meyer, Michael
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Parsons, Elizabeth
4
Purtschert, Robert
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Randle, Melanie
4
Simsa, Ruth
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Urselmann, Michael
4
Becker, Annika
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Choi, Jungsil
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Human resource management in the nonprofit sector : passion, purpose and professionalism
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of nonprofit & voluntary sector marketing
1
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1
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Nonprofit marketing : sectoral applications
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ECONIS (ZBW)
19
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1
Marketing for nonprofit organizations : insights and innovations
Grau, Stacy Landreth
-
2021
-
Second edition
Persistent link: https://www.econbiz.de/10012254496
Saved in:
2
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
3
Nonprofit marketing and fundraising : a research overview
Bennett, Roger
-
2019
Persistent link: https://www.econbiz.de/10011869630
Saved in:
4
Nonprofit Marketing and Fundraising : A Research Overview
Bennett, Roger
-
2018
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
Persistent link: https://www.econbiz.de/10013180353
Saved in:
5
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
6
Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
7
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
8
Marketing for nonprofit organizations : insights and innovation
Grau, Stacy Landreth
-
2014
Persistent link: https://www.econbiz.de/10010240742
Saved in:
9
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
10
The heart of the organization : developing the nonprofit brand
Grau, Stacy Landreth
;
Kleiser, Susan Bardi
- In:
Human resource management in the nonprofit sector : …
,
(pp. 143-159)
.
2012
Persistent link: https://www.econbiz.de/10009748897
Saved in:
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