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person:"Meffert, Heribert"
~person:"Bruhn, Manfred"
~person:"Walsh, Gianfranco"
~type_genre:"Collection of articles written by one author"
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How to create successful customer experiences? : an empirical investigation of drivers and outcomes and the development of a practical-oriented measurement concept
Labenz, Franziska
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2019
Persistent link: https://www.econbiz.de/10012019951
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert
(
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1999
Persistent link: https://www.econbiz.de/10001401240
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