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person:"Melewar, T. C."
~isPartOf:"Building corporate identity, image and reputation in the digital era"
~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
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Brand management
8
Markenführung
8
Brand image
5
Markenimage
5
Brand
3
Markenartikel
3
Social Web
3
Social web
3
AIRBNB
1
Bewertung
1
Beziehungsmarketing
1
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1
Brand leveraging
1
COBRAs
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Melewar, T. C.
Guzman, Francisco
Balmer, John M. T.
13
Powell, Shaun M.
10
Merrilees, Bill
8
Burmann, Christoph
7
Golob, Urša
6
Ind, Nicholas
6
Kernstock, Joachim
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Miller, Dale
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Grace, Debra
5
Iglesias, Oriol
5
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5
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5
Abratt, Russell
4
Baxter, Stacey M.
4
Davies, Mark A. P.
4
Ilicic, Jasmina
4
Jones, Richard
4
Kulczynski, Alicia
4
Podnar, Klement
4
Urde, Mats
4
Valette-Florence, Pierre
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Helm, Clive
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Building corporate identity, image and reputation in the digital era
The journal of brand management : an international journal
Journal of business research : JBR
13
The journal of product & brand management
11
European journal of marketing : EJM
6
International studies of management and organization
5
The marketing review
4
Corporate reputation review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Journal of Product and Brand Management Ser.
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
The Routledge companion to contemporary brand management
2
The journal of consumer marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
City branding : theory and cases
1
Corporate reputation review : an international journal
1
EuroMed journal of business
1
European business review
1
Handbook of corporate communication and public relations : pure and applied
1
Handbook of research on ethnic and intra-cultural marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of general management
1
Journal of global marketing
1
Journal of international marketing
1
Journal of marketing for higher education
1
Journal of vacation marketing : an international journal
1
Marketing intelligence & planning
1
The European business journal
1
The journal of asset management
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The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei
;
Foroudi, Pantea
;
Jin, Zhongqi
;
Melewar, T. C.
- In:
Building corporate identity, image and reputation in …
,
(pp. 140-168)
.
2022
Persistent link: https://www.econbiz.de/10012609379
Saved in:
2
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
3
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
4
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
5
Editorial: digital and virtual world research on brands and marketing development
Lim, Lynn L. K.
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009373415
Saved in:
6
A political candidate's brand image scale : are political candidates brands?
Guzman, Francisco
;
Sierra, Vicenta
- In:
The journal of brand management : an international journal
17
(
2009/10
)
3
,
pp. 207-217
Persistent link: https://www.econbiz.de/10003930111
Saved in:
7
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
8
The effect of evaluation criteria on design attributes and brand equity in the product evaluation process
Na, Kwang Jin
;
Holland, Ray
;
Shackleton, John
;
Hwang, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10003790483
Saved in:
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