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person:"Melewar, T. C."
~subject:"Markenführung"
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Search: subject_exact:"Organisational culture"
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Markenführung
Corporate culture
24
Unternehmenskultur
24
Corporate reputation
19
Firmenimage
19
Public relations
13
Öffentlichkeitsarbeit
13
Brand management
6
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5
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Markenarchitektur
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Personality psychology
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corporate communication
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corporate identity
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Image
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Melewar, T. C.
Balmer, John M. T.
15
Balmer, John M.T.
5
Ind, Nicholas
5
Schultz, Majken
5
Baumgarth, Carsten
4
Buil, Isabel
4
Burmann, Christoph
4
De Chernatony, Leslie
4
Hatch, Mary Jo
4
Schroeder, Jonathan E.
4
Urde, Mats
4
Brunninge, Olof
3
Esch, Franz-Rudolf
3
Greyser, Stephen A.
3
Iglesias, Oriol
3
Jones, Richard
3
Maon, François
3
Schmidt, Holger J.
3
Vallaster, Christine
3
Wallpach, Sylvia von
3
Zeplin, Sabrina
3
Abimbola, Temi
2
Abratt, Russell
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Al Zagir, Nadia
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Anthoni, Kristine
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Bang, Nguyen
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Barnes, Victoria
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Beyrow, Matthias
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Biraghi, Silvia
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Bravo, Rafael
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Bruhn, Manfred
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Burghausen, Mario
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De Roeck, Kenneth
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Decker, Christiane
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Deitmar, Hanna Lena
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Espersen, Peter
2
Gambetti, Rossella C.
2
Glanfield, Keith
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Grossman, Mindy
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International studies of management and organization
2
Journal of world business : JWB
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Journal of general management
1
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1
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
2
Corporate identity and corporate branding
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011675575
Saved in:
3
Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
4
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
5
Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
(
contributor
)
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
Saved in:
6
Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.
;
Gupta, Suraksha
;
Czinkota, Michael R.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
Saved in:
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