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person:"Mizik, Natalie"
~language:"eng"
~person:"Keller, Kevin Lane"
~person:"Langner, Tobias"
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Brand architecture
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1997-2006
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Mizik, Natalie
Keller, Kevin Lane
Langner, Tobias
Balmer, John M. T.
41
Melewar, T. C.
18
Foroudi, Pantea
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Sharifah Faridah Syed Alwi
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Advances in corporate branding
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MSI reports : working paper series
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Report / Marketing Science Institute
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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ECONIS (ZBW)
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The importance of corporate brand personality traits to a succsessful 21st century business
Keller, Kevin Lane
;
Richey, Keith
- In:
Advances in corporate branding
,
(pp. 47-58)
.
2017
Persistent link: https://www.econbiz.de/10011584991
Saved in:
2
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
3
How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie
- In:
Handbook of marketing and finance
,
(pp. 66-85)
.
2012
Persistent link: https://www.econbiz.de/10009552522
Saved in:
4
Value implications of corporate branding in mergers
Mizik, Natalie
;
Knowles, Jonathan
;
Dinner, Isaac
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 187-233
Persistent link: https://www.econbiz.de/10009007357
Saved in:
5
Should Lilypad's hotels be marketed under the corporate brand or their own brands?
Keller, Kevin Lane
- In:
Harvard business review : HBR
86
(
2008
)
2
,
pp. 56
Persistent link: https://www.econbiz.de/10003623088
Saved in:
6
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
7
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
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