How to better value branded businesses : a conditional multiplier approach
Natalie Mizik
| Year of publication: |
2012
|
|---|---|
| Authors: | Mizik, Natalie |
| Published in: |
Handbook of marketing and finance. - Cheltenham [u.a.] : E. Elgar, ISBN 978-1-84980-272-7. - 2012, p. 66-85
|
| Subject: | Markenarchitektur | Brand architecture | Unternehmensbewertung | Firm valuation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009552522