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person:"Mizik, Natalie"
~person:"Esch, Franz-Rudolf"
~person:"Urde, Mats"
~subject:"Firm valuation"
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How to better value branded businesses : a conditional multiplier approach
Mizik, Natalie
- In:
Handbook of marketing and finance
,
(pp. 66-85)
.
2012
Persistent link: https://www.econbiz.de/10009552522
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