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person:"Neslin, Scott A."
~person:"Bagchi, Rajesh"
~person:"González-Benito, Óscar"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Sales promotion
16
Verkaufsförderung
16
Consumer behaviour
11
Einzelhandel
4
Retail trade
4
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Preismanagement
3
Pricing strategy
3
Theorie
3
Theory
3
Handelsmarke
2
Market share
2
Marktanteil
2
Promotions
2
Rabatt
2
Rebate
2
Sales-promotion
2
Store brand
2
couponing
2
sales promotion
2
Advertising
1
Advertising effects
1
Brand image
1
Cluster analysis
1
Clusteranalyse
1
Computerspiel
1
Conditional rebates
1
Consumer utility model
1
Customer service
1
Deal proneness
1
Decision under uncertainty
1
Decomposition method
1
Dekompositionsverfahren
1
Designation of origin
1
E-commerce
1
Electronic Commerce
1
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Article
10
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English
11
Author
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Neslin, Scott A.
Bagchi, Rajesh
González-Benito, Óscar
Usman, Osly
11
Rajagopal
7
Gedenk, Karen
6
Kukar-Kinney, Monika
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Görtz, Gunnar
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Banerjee, Abhijit V.
3
Barone, Michael J.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Das, Gopal
3
Dastidar, Surajit Ghosh
3
Dong, Diansheng
3
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Journal of retailing
2
A reader in marketing communications
1
Business research quarterly : BRQ
1
Foundations and trends in marketing : FTMKT
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
11
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Promotional games increase consumer conversion rates and spending
Hock, Stefan J.
;
Bagchi, Rajesh
;
Anderson, Thomas M.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012234352
Saved in:
3
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
4
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
5
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
6
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
Saved in:
7
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
8
Inter-size and inter-brand competition analysis within a product category : scope of cannibalization effects
González-Benito, Óscar
;
Loyola-Galván, Zaira I.
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 254-265
Persistent link: https://www.econbiz.de/10003944859
Saved in:
9
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
10
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
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