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person:"Neslin, Scott A."
~person:"Rio Olivares, M. J. del"
~person:"Sinitsyn, Maxim"
~subject:"price promotions"
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price promotions
Sales promotion
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Verkaufsförderung
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Consumer behaviour
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Marketingmanagement
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Preisdifferenzierung
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couponing
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Neslin, Scott A.
Rio Olivares, M. J. del
Sinitsyn, Maxim
Ahn, Hyun-soo
1
Amornpetchkul, Thunyarat
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Aspara, Jaakko
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Banerjee, Somak
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Journal of marketing
1
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ECONIS (ZBW)
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Relational price discounts : consumers' metacognitions and nonlinear effects of initial discounts on customer retention
Rio Olivares, M. J. del
;
Wittkowski, Kristina
;
Aspara, …
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 115-131
Persistent link: https://www.econbiz.de/10011804107
Saved in:
2
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
3
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
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