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person:"Nies, Salome"
~person:"Gielens, Katrijn"
~type_genre:"Article in journal"
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Search: subject_exact:"Eigenmarke des Handels"
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Handelsmarke
7
Store brand
7
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3
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Nies, Salome
Gielens, Katrijn
Dekimpe, Marnik G.
11
Martos-Partal, Mercedes
11
Geyskens, Inge
10
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9
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
Harvard-Business-Manager : das Wissen der Besten
1
Journal of retailing
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Psychology & marketing
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ECONIS (ZBW)
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1
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
Does private label quality influence consumers' decision on where to shop?
Nies, Salome
;
Natter, Martin
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10009534083
Saved in:
4
Eigenmarken für das Image
Nies, Salome
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
4
,
pp. 8-11
Persistent link: https://www.econbiz.de/10009514426
Saved in:
5
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
6
Are private label users attractive targets for retailer coupons?
Nies, Salome
;
Natter, Martin
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
Saved in:
7
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
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