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person:"Paleari, Stefano"
~person:"Grewal, Dhruv"
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Search: subject_exact:"Low-price strategy"
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Low-cost strategy
8
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8
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Paleari, Stefano
Grewal, Dhruv
Fageda, Xavier
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ECONIS (ZBW)
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1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
3
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
4
De-hubbing of airports and their recovery patterns
Redondi, Renato
;
Malighetti, Paolo
;
Paleari, Stefano
- In:
Journal of air transport management
18
(
2012
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10009701883
Saved in:
5
Has Ryanair's pricing strategy changed over time? : an empirical analysis of its 2006 - 2007 flights
Malighetti, Paolo
;
Paleari, Stefano
;
Redondi, Renato
- In:
Tourism management : research, policies, practice
31
(
2010
)
1
,
pp. 36-44
Persistent link: https://www.econbiz.de/10003920494
Saved in:
6
An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market
Talukdar, Debabrata
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 336-354
Persistent link: https://www.econbiz.de/10008808860
Saved in:
7
Pricing strategies of low-cost airlines : the Ryanair case study
Malighetti, Paolo
;
Paleari, Stefano
;
Redondi, Renato
- In:
Journal of air transport management
15
(
2009
)
4
,
pp. 195-203
Persistent link: https://www.econbiz.de/10003866072
Saved in:
8
Low price signal default: an empirical investigation of its consequences
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 76-88
Persistent link: https://www.econbiz.de/10003485142
Saved in:
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