//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Park, C. Whan"
~subject:"Brand extension"
~subject:"Elevation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenmanagement"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand extension
Elevation
Brand management
24
Markenführung
24
Brand image
14
Markenimage
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand
7
Markenartikel
7
Beziehungsmarketing
5
Relationship marketing
5
Markentransfer
4
Marketing management
4
Marketingmanagement
4
Markenpolitik
3
Marketing theory
3
Marketingtheorie
3
Brand-self connections
2
Decision
2
Entscheidung
2
Markenwert
2
Marketingstrategie
2
Strategic management
2
Strategisches Management
2
1993-2005
1
Advertising effects
1
Arbeitskräfte
1
Arbeitsverhalten
1
Artists
1
Betriebliche Kennzahl
1
Brand associations
1
Brand extensions
1
Brand schema
1
CSR
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Employee attachment
1
Employee commitment
1
Employee retention
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
2
Book section
2
Reprint
2
Language
All
English
5
Author
All
Park, C. Whan
Boisvert, Jean
7
Keller, Kevin Lane
7
Huber, Frank
5
Dens, Nathalie
4
Eisingerich, Andreas B
4
Hem, Leif E.
4
Pelsmacker, Patrick de
4
Phau, Ian
4
Aaker, David A.
3
Bravo, Rafael
3
Caravella, Mary
3
Cobbs, Joe
3
Dawar, Niraj
3
Faßnacht, Martin
3
Iversen, Nina M.
3
Joshi, Richa
3
Kim, Kyeongheui
3
McKelvey, Stephen
3
Meyer, Frederik
3
Milberg, Sandra J.
3
Park, Jungkun
3
Pina, José M.
3
Punyatoya, Plavini
3
Ringeisen, Petra
3
Sattler, Henrik
3
Sichtmann, Christina
3
Spiggle, Susan
3
Veg-Sala, Nathalie
3
Völckner, Franziska
3
Wilson, Jonathan A. J.
3
Yadav, Rajan
3
Aimé, Isabelle
2
Alvarez, Cecilia M. O.
2
Anderson, Paul F.
2
Ashill, Nicholas J.
2
Bapat, Dhananjay
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Bei, Lien-ti
2
more ...
less ...
Published in...
All
Brand management ; Vol. 3
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
Eisingerich, Andreas B
;
MacInnis, Deborah J.
;
Park, C. Whan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434839
Saved in:
2
Strategic benefits of low fit brand extensions : when and why?
Chun, HaeEun Helen
;
Park, C. Whan
;
Eisingerich, Andreas B
; …
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 577-595
Persistent link: https://www.econbiz.de/10011411181
Saved in:
3
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency
Park, C. Whan
;
Milberg, Sandra
;
Lawson, Robert
-
2010
Persistent link: https://www.econbiz.de/10003924413
Saved in:
4
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies
Milberg, Sandra J.
;
Park, C. Whan
;
McCarthy, Michael S.
-
2010
Persistent link: https://www.econbiz.de/10003924414
Saved in:
5
Beyond fit and attitude : the effect of emotional attachment on consumer responses to brand extensions
Fedorikhin, Alexander
;
Park, C. Whan
;
Thomson, Matthew
- In:
Journal of consumer psychology : JCP : the official …
18
(
2008
)
4
,
pp. 281-291
Persistent link: https://www.econbiz.de/10003793867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->