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person:"Pepels, Werner"
~person:"Gil Saura, Irene"
~subject:"Business-to-business marketing"
~subject:"Confidence"
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Business-to-business marketing
Confidence
Lieferantenmanagement
26
Supplier relationship management
26
B-to-B-Marketing
10
Beziehungsmarketing
9
Relationship marketing
9
Spain
7
Spanien
7
Betriebliche Wertschöpfung
4
Customer satisfaction
4
Information technology
4
Informationstechnik
4
Kundenzufriedenheit
4
Theorie
4
Theory
4
Value creation
4
Dienstleistungsqualität
3
Einzelhandel
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Service quality
3
Vertrauen
3
Business-to-Business-Marketing
2
Customer value
2
Deutschland
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
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Germany
2
Kundenwert
2
Logistics
2
Logistik
2
Quality management
2
Qualitätsmanagement
2
Relationship benefits
2
Service management
2
Tourism industry
2
Tourismuswirtschaft
2
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7
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3
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7
German
5
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Pepels, Werner
Gil Saura, Irene
Svensson, Göran
32
Kleinaltenkamp, Michael
16
Naudé, Peter
13
Johnston, Wesley J.
12
Ulaga, Wolfgang
12
Felli, Leonardo
11
Koenen, Johannes
11
Mysen, Tore
11
Stahl, Konrad
11
Kowalkowski, Christian
10
Roberts-Lombard, Mornay
10
Sharma, Arun
10
Sharma, Piyush
10
Sridhar, Shrihari
10
Barnes, Bradley R.
9
Henneberg, Stephan
9
Høgevold, Nils M.
9
Casidy, Riza
8
Corsaro, Daniela
8
Keränen, Joona
8
Rodríguez, Rocío
8
Akrout, Houcine
7
Calzolari, Giacomo
7
Jacob, Frank
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Spagnolo, Giancarlo
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Dyer, Jeffrey H.
6
Fritz, Melanie
6
Homburg, Christian
6
La Rocca, Antonella
6
Lindgreen, Adam
6
Mpinganjira, Mercy
6
Ndubisi, Nelson Oly
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
European retail research
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Praktische Betriebswirtschaft
1
The journal of business & industrial marketing
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
12
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Latent segmentation in business-to-business based on information and communication technology and relationship variables
Fuentes-Blasco, Maria
;
Moliner-Velázquez, Beatriz
;
Gil …
- In:
Tourism economics : the business and finance of tourism …
23
(
2017
)
2
,
pp. 460-468
Persistent link: https://www.econbiz.de/10011646491
Saved in:
4
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
5
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
6
Manufacturers and retailers : a relational analysis
Ruiz Martìnez, Alfonso
;
Gil Saura, Irene
- In:
European retail research
26
(
2012
)
1
,
pp. 71-93
Persistent link: https://www.econbiz.de/10009541446
Saved in:
7
Relationship and market conditions : outcomes in marketing channels
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 289-308
Persistent link: https://www.econbiz.de/10009714673
Saved in:
8
The impact of IT applications on customer satisfaction : some new perspectives in the supplier-retailer relationships
Ruiz-Molina, Maria-Eugenia
;
Gil Saura, Irene
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 219-233
Persistent link: https://www.econbiz.de/10009010286
Saved in:
9
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
10
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
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