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person:"Pepels, Werner"
~subject:"Marketing theory"
~subject:"Werbung"
~type_genre:"Collection of articles of several authors"
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Marketing theory
Werbung
Marketing
17
Theorie
8
Theory
8
Deutschland
6
Germany
6
Market segmentation
4
Marktsegmentierung
4
Controlling
3
Marketing management
3
Marketingmanagement
3
Organisationsstruktur
3
Organizational structure
3
Physical distribution
3
Unternehmen
3
Vertrieb
3
Beziehungsmarketing
2
Business organization
2
Management control
2
Market research
2
Marktforschung
2
Organisationsgestaltung
2
Relationship marketing
2
Strategisches Management
2
Unternehmensorganisation
2
Advertising
1
Betriebliche Kennzahl
1
Coaching
1
Communication
1
Consumer behaviour
1
Cost accounting
1
Cost management
1
Distribution channel
1
Erfolgsfaktor
1
Financial ratio
1
Innovation
1
Kommunikation
1
Konsumentenverhalten
1
Kostenmanagement
1
Kostenrechnung
1
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Collection of articles of several authors
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Handbuch
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Collection of articles written by one author
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Sammlung
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Aufsatzsammlung
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Einführung
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Enzyklopädie
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German
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Pepels, Werner
Pilarczyk, Bogna
4
Sheth, Jagdish N.
4
Betts-Outland, Harriette
2
Breyer-Mayländer, Thomas
2
Buzzell, Robert Dow
2
Freiling, Jörg
2
Herr, Paul M.
2
Kardes, Frank R.
2
Kollmann, Tobias
2
Mazurek-Łopacińska, Krystyna
2
Robson, Julie
2
Semerkova, L. N.
2
Sibirskaja, E. V.
2
Wa´skowski, Zygmunt
2
Zaltman, Gerald
2
Ali, Abdul
1
Allenby, Greg
1
Allenby, Greg M.
1
Alston, Julian Mark
1
Arnold, Todd J.
1
Ashraf, Samreen
1
Banasiak, Andrzej
1
Bauer, András
1
Belk, Russell W.
1
Belliger, Andréa
1
Belz, Frank
1
Benkenstein, Martin
1
Benton, Raymond
1
Berger, Klaus
1
Berghoff, Hartmut
1
Berács, József
1
Bijmolt, Tammo H. A.
1
Boenigk, Michael
1
Brady, Michael K.
1
Breunig, Gerhard
1
Brownlie, Douglas T.
1
Bruhn, Manfred
1
Bürger, Peter
1
Calder, Bobby J.
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NWB Verlag
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ECONIS (ZBW)
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1
Fallstudien zum Marketing
Pepels, Werner
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011349621
Saved in:
2
Marketing im Nebenfach
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010363765
Saved in:
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