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person:"Phau, Ian"
~person:"Dens, Nathalie"
~person:"Roy, Subhadip"
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Search: subject_exact:"Advertising effects"
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Advertising effects
62
Werbewirkung
62
Consumer behaviour
29
Konsumentenverhalten
29
Advertising
20
Werbung
20
Brand management
16
Celebrity endorsement
16
Celebrity-Werbung
16
Markenführung
16
Brand image
13
India
13
Indien
13
Markenimage
13
Product Placement
12
Product placement
12
Belgien
8
Belgium
8
Emotion
8
Fernsehwerbung
8
Television advertising
8
Brand
6
Cognition
6
Internet marketing
6
Kognition
6
Markenartikel
6
Online-Marketing
6
Target group
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Zielgruppe
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Australia
5
Australien
5
Brand placement
5
Persuasion knowledge
5
Celebrity endorsements
4
Experiment
4
Psychology of advertising
4
Werbepsychologie
4
advertising
4
Athletes
3
Brand extension
3
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57
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4
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2
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English
62
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Phau, Ian
Dens, Nathalie
Roy, Subhadip
Pelsmacker, Patrick de
57
Gierl, Heribert
54
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Diehl, Sandra
28
Eisend, Martin
28
Septianto, Felix
25
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Huber, Frank
20
Pauwels, Koen
20
Reijmersdal, Eva A. van
20
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Bellman, Steven
18
Chang, Chingching
18
Dahlén, Micael
18
Rosengren, Sara
18
Yoon, Sukki
18
Hudders, Liselot
17
Mueller, Barbara
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Franses, Philip Hans
15
Geuens, Maggie
15
Gröppel-Klein, Andrea
15
Muehling, Darrel D.
15
Srinivasan, Shuba
15
Tucker, Catherine
15
Varan, Duane
15
Poels, Karolien
14
Bergkvist, Lars
13
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International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
Young consumers : insight and ideas for responsible marketers
4
Journal of advertising research
3
Journal of marketing communications
3
Marketing letters : a journal of research in marketing
3
Asia-Pacific journal of business administration
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of electronic commerce research : JECR
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Psychology & marketing
2
Brand management in emerging markets : theories and practice
1
Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
IIM Bangalore Research Paper
1
International business, not as usual
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of promotion management : JPM
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
Tourism management : research, policies, practice
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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62
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1
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
2
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
3
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
4
The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de
;
Dens, Nathalie
;
De Meulenaer, Sarah
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
Saved in:
5
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
6
The changing portrayal of children in Indian advertisements : a comparative study of the three decades
Choudhary, Sharuti
;
Roy, Subhadip
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 570-586
Persistent link: https://www.econbiz.de/10013454855
Saved in:
7
Celebrity endorsements in destination marketing : a three country investigation
Roy, Subhadip
;
Dryl, Wioleta
;
Gil, Luciana de Araujo
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012417492
Saved in:
8
Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
128
(
2021
),
pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
Saved in:
9
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
10
Developing an emic scale to measure ad-evoked nostalgia in a collectivist emerging market, India
Jain, Varsha
;
Merchant, Altaf
;
Roy, Subhadip
;
Ford, John B.
- In:
Journal of business research : JBR
99
(
2019
),
pp. 140-156
Persistent link: https://www.econbiz.de/10012023587
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