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person:"Poels, Karolien"
~isPartOf:"Journal of advertising research"
~person:"Levine, Brian"
~person:"Stafford, Marla Royne"
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Advertising effects
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Poels, Karolien
Levine, Brian
Stafford, Marla Royne
Romaniuk, Jenni
8
Kennedy, Rachel
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Varan, Duane
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Journal of advertising research
Journal of advertising : official publication of the American Academy of Advertising
5
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of current issues and research in advertising : JCIRA
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Advertising and violence : concepts and perspectives
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Advertising in new formats and media : current research and implications for marketers
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Green advertising and the reluctant consumer
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Health marketing quarterly
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International journal of consumer studies
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International journal of pharmaceutical and healthcare marketing : IJPHM
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Journal of business research : JBR
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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KUL Working Paper
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ECONIS (ZBW)
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1
How to use the power of advertising to enhance social good : introducing a special issue on prosocial advertising messages
Stafford, Marla Royne
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014507665
Saved in:
2
Why we need more replication studies to keep empirical knowledge in check : how reliable is truth in advertising research?
Stafford, Marla Royne
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011875483
Saved in:
3
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
4
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
Saved in:
5
Biometrics and multi-platform messaging
Treutler, Theresa
;
Levine, Brian
;
Marci, Carl D.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 243-249
Persistent link: https://www.econbiz.de/10008697051
Saved in:
6
Winning the Super "buzz" Bowl : how biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Siefert, Caleb J.
;
Kothuri, Ravi
;
Jacobs, Devra B.
; …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 293-303
Persistent link: https://www.econbiz.de/10003900820
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