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person:"Poels, Karolien"
~person:"Chan, Kara"
~person:"Matthes, Jörg"
~type:"article"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
40
Werbewirkung
40
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
20
Werbung
20
Product Placement
11
Product placement
11
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Poels, Karolien
Chan, Kara
Matthes, Jörg
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
31
Esch, Franz-Rudolf
30
Eisend, Martin
26
Diehl, Sandra
22
Taylor, Charles Raymond
22
Septianto, Felix
21
Reijmersdal, Eva A. van
20
Terlutter, Ralf
20
Bellman, Steven
18
Chang, Chingching
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Yoon, Hye Jin
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Yoon, Sukki
18
Dahlén, Micael
17
Hudders, Liselot
17
Mueller, Barbara
17
Stafford, Marla Royne
17
Romaniuk, Jenni
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Muehling, Darrel D.
15
Phau, Ian
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Rosengren, Sara
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Roy, Subhadip
15
Varan, Duane
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Tucker, Catherine
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Choi, Yung Kyun
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Ilicic, Jasmina
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Kaiser, Harry M.
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Kennedy, Rachel
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Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Bergkvist, Lars
12
Cauberghe, Verolien
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International journal of advertising : the review of marketing communications
8
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
Young consumers : insight and ideas for responsible marketers
4
International advertising and communication : current insights and empirical findings
2
International review on public and non-profit marketing
2
Journal of business research : JBR
2
Journal of marketing communications
2
The journal of consumer marketing
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Advertising in new formats and media : current research and implications for marketers
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Cutting edge international research
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Journal of consumer behaviour : an international research review
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Journal of media business studies
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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Psychology & marketing
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Qualitative market research : an international journal
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Services marketing quarterly
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ECONIS (ZBW)
40
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1
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
2
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
Chan, Kara
;
Shi, Jingyuan
;
Agante, Luisa
;
Opree, Suzanna J.
- In:
International review on public and non-profit marketing
19
(
2022
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10013168359
Saved in:
5
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
6
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
7
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Saved in:
8
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
9
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
10
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
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