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person:"Reichwald, Ralf"
~language:"eng"
~person:"Chylinski, Mathew"
~person:"Holtbrügge, Dirk"
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Virtual reality
8
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3
Beziehungsmarketing
3
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Auslandsaufenthalt
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Reichwald, Ralf
Chylinski, Mathew
Holtbrügge, Dirk
Castronova, Edward
24
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
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Rauschnabel, Philipp A.
9
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Bell, David
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Lee, Seung Hwan Mark
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Lehdonvirta, Vili
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Australasian marketing journal
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Journal of global mobility : the home of expatriate management research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Bridging distance through zooming? : the use of virtual assignments in multinational corporations
Wicht, Luisa
;
Holtbrügge, Dirk
- In:
Journal of global mobility : the home of expatriate …
11
(
2023
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10014311567
Saved in:
3
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
5
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
6
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
7
Remote control of foreign subsidiaries : a transaction cost analysis of virtual expatriation
Holtbrügge, Dirk
;
Schillo, Katrin
- In:
European journal of international management : EJIM
7
(
2013
)
6
,
pp. 623-645
Persistent link: https://www.econbiz.de/10010399576
Saved in:
8
Nutzenpotentiale und Nutzenrealisierung in verteilten Organisationsstrukturen: Experimente, Erprobungen und Erfahrungen auf dem Weg zur virtuellen Unternehmung
Reichwald, Ralf
;
Möslein, Kathrin
- In:
Virtuelle Unternehmen
,
(pp. 117-136)
.
2000
Persistent link: https://www.econbiz.de/10001496331
Saved in:
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