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person:"Reichwald, Ralf"
~person:"Chylinski, Mathew"
~person:"Holtbrügge, Dirk"
~person:"Wood, Natalie T."
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Virtual reality
20
Virtuelle Realität
20
Consumer behaviour
7
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Auslandsaufenthalt
6
Expatriate assignment
6
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5
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Reichwald, Ralf
Chylinski, Mathew
Holtbrügge, Dirk
Wood, Natalie T.
Castronova, Edward
24
Jung, Timothy
14
Loureiro, Sandra Maria Correia
13
Dieck, M. Claudia tom
12
Rauschnabel, Philipp A.
9
Barnes, Stuart J.
8
Flavián Blanco, Carlos
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Priddat, Birger P.
8
Ruyter, Ko de
8
Fiedler, Marina
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Wagner, Gert G.
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Bell, Mark W.
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Haruvy, Ernan
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Ibáñez-Sánchez, Sergio
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Schenk, Michael
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Vartiainen, Matti
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Heller, Jonas
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Innocenti, Alessandro
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Kaluza, Bernd
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Lee, Seung Hwan Mark
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Lehdonvirta, Vili
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McLean, Graeme J.
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Meißner, Martin
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Pannicke, Danny
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Papagiannidis, Savvas
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Rao, N. Raghavendra
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Reiß, Michael
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Scholz, Christian
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Ale Ebrahim, Nader
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Barhorst, Jennifer Brannon
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Remote Services : neue Formen der Internationalisierung von Dienstleistungen
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Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
1
European journal of international management : EJIM
1
Globalisierung, veränderte Arbeitsorganisation und Berufswandel : IAB-Kontaktseminar vom 8. - 12.11.1999 am Soziologischen Forschungsinstitut (SOFI) an der Georg-August-Universität Göttingen
1
Journal of business research : JBR
1
Journal of global mobility : the home of expatriate management research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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ECONIS (ZBW)
20
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
Bridging distance through zooming? : the use of virtual assignments in multinational corporations
Wicht, Luisa
;
Holtbrügge, Dirk
- In:
Journal of global mobility : the home of expatriate …
11
(
2023
)
2
,
pp. 179-199
Persistent link: https://www.econbiz.de/10014311567
Saved in:
3
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
4
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
5
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
6
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
7
Virtual social identity and consumer behavior
Solomon, Michael R.
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10014499631
Saved in:
8
Remote control of foreign subsidiaries : a transaction cost analysis of virtual expatriation
Holtbrügge, Dirk
;
Schillo, Katrin
- In:
European journal of international management : EJIM
7
(
2013
)
6
,
pp. 623-645
Persistent link: https://www.econbiz.de/10010399576
Saved in:
9
Marketing in virtual worlds
Wood, Natalie T.
-
2011
Persistent link: https://www.econbiz.de/10003908739
Saved in:
10
Growing up "virtual" : the impact of interactive technologies on adolescent consumer behavior
Wood, Natalie T.
-
2010
Persistent link: https://www.econbiz.de/10008759901
Saved in:
1
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