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person:"Reichwald, Ralf"
~person:"Chylinski, Mathew"
~person:"Holtbrügge, Dirk"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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Reichwald, Ralf
Chylinski, Mathew
Holtbrügge, Dirk
Ruyter, Ko de
4
Heller, Jonas
3
Mahr, Dominik
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Flavián Blanco, Carlos
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of retailing
1
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
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ECONIS (ZBW)
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
2
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
3
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
4
Mobile Communities : Erweiterung von Virtuellen Communities mit mobilen Diensten
Reichwald, Ralf
;
Fremuth, Natalie
;
Ney, Michael
- In:
Mobile Kommunikation : Wertschöpfung, Technologien, …
,
(pp. 521-537)
.
2002
Persistent link: https://www.econbiz.de/10001701795
Saved in:
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