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person:"Reichwald, Ralf"
~person:"Chylinski, Mathew"
~person:"Holtbrügge, Dirk"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Virtual reality
14
Virtuelle Realität
14
Auslandsaufenthalt
6
Expatriate assignment
6
Consumer behaviour
5
Beziehungsmarketing
4
Deutschland
4
Germany
4
Relationship marketing
4
Telearbeit
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Telework
4
Virtual organization
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Virtuelle Organisation
4
Augmented reality
3
Social Web
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Social web
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Theorie
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Theory
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Business network
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Business services
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Dienstleistung
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Dienstleistungshandel
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Einzelhandel
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Internet
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Management
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Multinationales Unternehmen
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Remote Service
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Retail trade
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Welt
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World
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Reichwald, Ralf
Chylinski, Mathew
Holtbrügge, Dirk
Flavián Blanco, Carlos
6
Heller, Jonas
5
Ibáñez-Sánchez, Sergio
5
McLean, Graeme J.
5
Meißner, Martin
5
Orús, Carlos
5
Pantano, Eleonora
5
Ruyter, Ko de
5
Barhorst, Jennifer Brannon
4
Barnes, Stuart J.
4
Hilken, Tim
4
Javornik, Ana
4
Loureiro, Sandra Maria Correia
4
Mahr, Dominik
4
Pfeiffer, Jella
4
Pfeiffer, Thies
4
Rauschnabel, Philipp A.
4
Baier, Daniel
3
Belk, Russell W.
3
Bigné Alcañiz, J. Enrique
3
Denegri-Knott, Janice
3
Diehl, Sandra
3
Huang, Tseng-Lung
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Jung, Timothy
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Keeling, Debbie I.
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Kumar, Harish
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Lavoye, Virginie
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Mero, Joel
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Molesworth, Mike
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Papagiannidis, Savvas
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Park, Minjung
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Pressey, Andrew D.
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Reijmersdal, Eva A. van
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Seo, Yuri
3
Spielmann, Nathalie
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Tarkiainen, Anssi
3
Wu, Juanjuan
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Ahn, Sun Joo
2
Al Khasawneh, Mohammad Hamdi
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing
1
Psychology & marketing
1
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ECONIS (ZBW)
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1
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
2
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
3
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
4
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
5
What's mine is a hologram? : how shared augmented reality augments psychological ownership
Carrozzi, Amelia
;
Chylinski, Mathew
;
Heller, Jonas
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 71-88
Persistent link: https://www.econbiz.de/10012129485
Saved in:
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