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person:"Romaniuk, Jenni"
~person:"Mocquillon, Cédric"
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Mocquillon, Cédric
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International journal of production economics
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Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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An efficient heuristic for medium-term planning in shampoo production
Mocquillon, Cédric
;
Lenté, Christophe
;
T'kindt, Vincent
- In:
International journal of production economics
129
(
2011
)
1
,
pp. 178-185
Persistent link: https://www.econbiz.de/10008779636
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