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person:"Ruyter, Ko de"
~person:"Flavián Blanco, Carlos"
~person:"Vrontis, Demetris"
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Search: subject_exact:"Soziale Netzwerke im Internet"
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Social Web
52
Social web
52
Consumer behaviour
24
Konsumentenverhalten
24
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
11
Relationship marketing
11
Social media
7
Viral marketing
7
Virales Marketing
7
Virtual reality
7
Virtuelle Realität
7
Brand management
5
Markenführung
5
Online retailing
5
Online-Handel
5
Artificial intelligence
4
Confidence
4
Customer satisfaction
4
Kundenzufriedenheit
4
Künstliche Intelligenz
4
Vertrauen
4
social media
4
Communication
3
Digital platform
3
Digitale Plattform
3
Digitalization
3
Kommunikation
3
Social network
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3
Soziale Beziehungen
3
Soziales Netzwerk
3
Text
3
Web 2.0 technologies
3
Web 2.0-Technologien
3
augmented reality
3
Artificial Intelligence
2
Brand image
2
CRM technologies
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47
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43
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English
52
Author
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Ruyter, Ko de
Flavián Blanco, Carlos
Vrontis, Demetris
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Bailey, Michael
29
Qiu, Liangfei
29
Füller, Johann
28
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
22
Ozuem, Wilson
22
Martínez-López, Francisco J.
21
Petrova, Maria
20
Sabatini, Fabio
20
Filieri, Raffaele
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Haenlein, Michael
15
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Journal of business research : JBR
6
Psychology & marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
International journal of electronic commerce : IJEC
2
Journal of Asia Business Studies
2
Journal of service research : JSR
2
Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
2
Advances in electronic marketing
1
Connectivity and knowledge management in virtual organizations : networking and developing interactive communications
1
Contemporary research in e-branding
1
Contextual evolution across markets, disciplines and sectors
1
European management journal
1
Global business & economics review
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of entrepreneurial behavior & research
1
International journal of entrepreneurship and small business : IJESB
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal for global business advancement : JGBA
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global marketing
1
Journal of international management
1
Journal of management information systems : JMIS
1
Journal of promotion management : JPM
1
Journal of retailing
1
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
1
Research memorandum / METEOR
1
Technological forecasting & social change : an international journal
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
52
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1
The dark side of group heterogeneity on a brand-based online community
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 303-318
Persistent link: https://www.econbiz.de/10014390287
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
4
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
5
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
6
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
7
Identification of the determinants of public trust in e-government services and participation in social media based on good governance theory and the technology acceptance model
Trang Thi Uyen Nguyen
;
Nguyen, Phuong Van
;
Hien Thi …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014485227
Saved in:
8
Exploring the influence of government social media on cybersecurity compliance : employee attitudes, motivation and behaviors
Dien Van Tran
;
Phuong Van Nguyen
;
Anh Thi Chau Nguyen
; …
- In:
Journal of Asia Business Studies
18
(
2024
)
1
,
pp. 204-223
Persistent link: https://www.econbiz.de/10014485315
Saved in:
9
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
10
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
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