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person:"Scheier, Christian"
~person:"Cavanaugh, J. Michael"
~person:"Zak, Paul J."
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Search: subject_exact:"Neurowissenschaft"
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Neuroscience
14
Neurowissenschaften
14
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4
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4
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3
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Scheier, Christian
Cavanaugh, J. Michael
Zak, Paul J.
Kenning, Peter
14
Riedl, René
14
Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
10
Waldman, David A.
10
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9
Senior, Carl
9
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8
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8
Reimann, Martin
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7
Ghadiri, Argang
7
Léger, Pierre-Majorique
7
Peters, Theo
7
Vom Brocke, Jan
7
Bagozzi, Richard P.
6
Cropanzano, Russell
6
Gutjahr, Gert
6
Hubert, Marco
6
Häusel, Hans-Georg
6
Lindebaum, Dirk
6
Randolph, Adriane B.
6
Smidts, Ale
6
Weber, Bernd
6
Karmarkar, Uma R.
5
Sanfey, Alan G.
5
Sánchez-Fernández, Juan
5
Verbeke, Willem J. M. I.
5
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4
Boksem, Maarten A. S.
4
Borawska, Anna
4
Boyatzis, Richard E.
4
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4
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Journal of management education : a publication of the Organizational Behavior Teaching Society
4
Darwin meets Business : evolutionäre und bionische Lösungen für die Wirtschaft
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
MIT sloan management review
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
1
Psychology & marketing
1
The journal of economic methodology
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
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1
The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
Saved in:
2
Uncovering the WHY of consumer behavior : from neuroscience to implementation
Strelow, Enrique
;
Scheier, Christian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
1
,
pp. 102-108
Persistent link: https://www.econbiz.de/10011965191
Saved in:
3
The neuroscience of trust
Zak, Paul J.
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011632680
Saved in:
4
Wie Vertrauen die Leistung steigert
Zak, Paul J.
- In:
Harvard-Business-Manager : das Wissen der Besten
39
(
2017
)
5
,
pp. 72-79
Persistent link: https://www.econbiz.de/10011795514
Saved in:
5
Digital technology and student cognitive development : the neuroscience of the university classroom
Cavanaugh, J. Michael
;
Giapponi, Catherine C.
;
Golden, …
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 374-397
Persistent link: https://www.econbiz.de/10011665646
Saved in:
6
Some semi-deep thoughts about deep reading : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Mannheimer, Steve
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 405-410
Persistent link: https://www.econbiz.de/10011665657
Saved in:
7
On reading and digital media : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Williams-Pierce, Caroline
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 398-404
Persistent link: https://www.econbiz.de/10011665658
Saved in:
8
On the brain basis of digital daze in millennial minds : rejoinder to "digital technology and student cognitive development : the neuroscience of the university classroom"
Brown, Timothy Tyler
- In:
Journal of management education : a publication of the …
40
(
2016
)
4
,
pp. 411-414
Persistent link: https://www.econbiz.de/10011665663
Saved in:
9
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
Saved in:
10
Die Neuro-Logik erfolgreicher Markenkommunikation
Scheier, Christian
;
Held, Dirk
- In:
Neuromarketing : Erkenntnisse der Hirnforschung für …
,
(pp. 77-114)
.
2014
Persistent link: https://www.econbiz.de/10010341966
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