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person:"Scherfke, Andreas"
~person:"Peters, Kay"
~person:"Potharst, Rob"
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Search: subject_exact:"Direktmarketing"
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Direct marketing
8
Direktmarketing
8
1992-2001
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Advertising media
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Allocation
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Betriebliche Budgetierung
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Scherfke, Andreas
Peters, Kay
Potharst, Rob
Mann, Andreas
17
Krafft, Manfred
7
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6
Park, Jin Seong
6
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International direct marketing : principles, best practices, marketing facts
2
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Direct marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing : journal of research and management
1
Neural networks in business: techniques and applications
1
Perspektiven der Kommunikationspolitik
1
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1
Dialogmarketing : Qua vadis?
Mann, Andreas
;
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 345-360)
.
2013
Persistent link: https://www.econbiz.de/10010416522
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2
The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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3
Borderless direct marketing? : status quo, trends and outlook
Hesse, Jürgen
;
Krafft, Manfred
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 3-40)
.
2007
Persistent link: https://www.econbiz.de/10003600742
Saved in:
4
A successful departure from the beaten track : inteligo identifies new prospects for its services in Poland
Hout, Auke van den
;
Peters, Kay
- In:
International direct marketing : principles, best …
,
(pp. 67-76)
.
2007
Persistent link: https://www.econbiz.de/10003600756
Saved in:
5
Die Optimierung der Öffnungsquote von Direct-Mailings : eine empirische Studie am Beispiel von Finanzdienstleistern
Peters, Kay
;
Frenzen, Heiko
;
Feld, Sebastian
- In:
Direct marketing
,
(pp. 143-176)
.
2007
Persistent link: https://www.econbiz.de/10003524738
Saved in:
6
Empirical findings and recent trends of direct mailing optimization
Krafft, Manfred
;
Peters, Kay
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 26-40
Persistent link: https://www.econbiz.de/10002823855
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7
Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
Saved in:
8
Neural networks for target selection in direct marketing
Potharst, Rob
;
Kaymak, Uzay
;
Pijls, Wim
- In:
Neural networks in business: techniques and applications
,
(pp. 89-110)
.
2003
Persistent link: https://www.econbiz.de/10001762791
Saved in:
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