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person:"Schwarz, Torsten"
~person:"Edelman, Benjamin"
~person:"Karjaluoto, Heikki"
~person:"Sayedi, Amin"
~subject:"Auction"
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Schwarz, Torsten
Edelman, Benjamin
Karjaluoto, Heikki
Sayedi, Amin
Ostrovsky, Michael
8
Schwarz, Michael
8
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7
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ECONIS (ZBW)
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1
Open and private exchanges in display advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science
42
(
2023
)
3
,
pp. 451-475
Persistent link: https://www.econbiz.de/10014317404
Saved in:
2
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
3
Real-time bidding in online display advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
4
Expertise in online markets
Despotakis, Stylianos
;
Hafalir, Isa
;
Ravi, Ramamoorthi
; …
- In:
Management science : journal of the Institute for …
63
(
2017
)
11
,
pp. 3895-3910
Persistent link: https://www.econbiz.de/10011772842
Saved in:
5
CPC/CPA hybrid bidding in a second price auction
Edelman, Benjamin
(
contributor
);
Lee, Hoan Soo
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003788917
Saved in:
6
Internet advertising and the generalized second price auction : selling billions of dollars worth of keywords
Edelman, Benjamin
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003380229
Saved in:
7
Internet advertising and the generalized second price auction : selling billions of dollars worth of keywords
Edelman, Benjamin
;
Ostrovsky, Michael
;
Schwarz, Michael
-
2005
Persistent link: https://www.econbiz.de/10003207350
Saved in:
8
Internet Advertising and the Generalized Second Price Auction : Selling Billions of Dollars Worth of Keywords
Edelman, Benjamin
-
2005
We investigate the "generalized second price" auction (GSP), a new mechanism which is used by search engines to sell online advertising that most Internet users encounter daily. GSP is tailored to its unique environment, and neither the mechanism nor the environment have previously been studied...
Persistent link: https://www.econbiz.de/10012466906
Saved in:
9
Topics in Internet advertising
Edelman, Benjamin
-
2007
Persistent link: https://www.econbiz.de/10009691363
Saved in:
10
Internet advertising and the generalized second-price auction : selling billions of dollars worth of keywords
Edelman, Benjamin
;
Ostrovsky, Michael
;
Schwarz, Michael
- In:
The American economic review
97
(
2007
)
1
,
pp. 242-259
Persistent link: https://www.econbiz.de/10003456255
Saved in:
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