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person:"Silberer, Günter"
~person:"Houston, Michael J."
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Silberer, Günter
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Journal of marketing research : JMR
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
1
Medienunternehmen im digitalen Zeitalter : neue Technologien - neue Märkte - neue Geschäftsansätze
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Möglichkeiten und Trends in der Online-Werbung
Silberer, Günter
- In:
Medienunternehmen im digitalen Zeitalter : neue …
,
(pp. 177-199)
.
1999
Persistent link: https://www.econbiz.de/10001440233
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Interaktive Werbung auf dem Weg ins digitale Zeitalter
Silberer, Günter
- In:
Interaktive Werbung : Marketingkommunikation auf dem …
,
(pp. 3-20)
.
1996
Persistent link: https://www.econbiz.de/10001293899
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3
Picture-word consistency and the elaborative processing of advertisements
Houston, Michael J.
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 359-369
Persistent link: https://www.econbiz.de/10001036474
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4
Encoding and media effects on consumer learning deficiencies in the elderly
Cole, Catherine A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10001020973
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