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person:"Simmons, John"
~person:"Fatma, Mobin"
~subject:"Corporate association"
~subject:"Markentreue"
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Search: subject_exact:"Brand loyalty"
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Corporate association
Markentreue
Brand loyalty
7
Beziehungsmarketing
4
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Relationship marketing
4
Brand
3
Brand image
3
Markenartikel
3
Markenimage
3
Brand name products
2
CSR
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer satisfaction
2
Kundenzufriedenheit
2
Affective/calculative commitment
1
Age
1
Age group
1
Altersgruppe
1
Arsenal Football Club
1
Brand experience
1
Brand identification
1
Brand satisfaction
1
Confidence
1
Customer experience
1
Customer-brand engagement
1
Einzelhandel
1
Electronic Banking
1
Electronic banking
1
England
1
Internet marketing
1
London
1
Marketing
1
Online banking
1
Online-Marketing
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Public relations
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Simmons, John
Fatma, Mobin
Dawes, John
11
Han, Heesup
8
Huber, Frank
7
Ozuem, Wilson
5
Silberhorn, Nadja
5
Sohail, M. Sadiq
5
Berndt, Ernst R.
4
Brexendorf, Tim Oliver
4
Burmann, Christoph
4
Ederer, Florian
4
Ekinci, Yuksel
4
Fetscherin, Marc
4
Hollebeek, Linda D.
4
Huang, Chao-Chin
4
Khan, Imran
4
Kim, Jinkyung Jenny
4
King, Ceridwyn
4
Knaf, Michael
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
Lutzky, Christian
4
Rahman, Zillur
4
Rather, Raouf Ahmad
4
Rubio Benito, Natalia
4
So, Kevin Kam Fung
4
Thomson, Matthew
4
Aitken, Murray L.
3
Al-Hawary, Sulieman Ibraheem Shelash
3
Augusto, Mário Gomes
3
Bruhn, Manfred
3
Bruwer, Johan
3
Chen, Yuxin
3
Cui, Tony Haitao
3
Czerniawski, Richard D.
3
Ehrenberg, Andrew S. C.
3
Fang, Shih Chieh
3
Fang, Shyh-Rong
3
Fernandes, Teresa
3
Foxall, Gordon R.
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Published in...
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International journal of business excellence
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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