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person:"Simmons, John"
~person:"Japutra, Arnold"
~subject:"brand performance model"
~type_genre:"Article in journal"
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A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
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