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person:"Skiera, Bernd"
~person:"Karray, Salma"
~source:"econis"
~subject:"Preismanagement"
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Search: subject_exact:"Vertriebsweg"
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Preismanagement
Distribution channel
21
Vertriebsweg
21
Advertising
8
Einzelhandel
8
Game theory
8
Retail trade
8
Spieltheorie
8
Werbung
8
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6
E-commerce
5
Electronic Commerce
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Skiera, Bernd
Karray, Salma
Zaccour, Georges
10
Martín Herrán, Guiomar
8
Taboubi, Sihem
7
Cebollada, Javier
5
Chen, Jing
5
He, Xiuli
5
Jiang, Baojun
5
Sigué, Simon Pierre
5
Ferrari, Stijn
4
Guo, Xiaolong
4
He, Yong
4
Ingene, Charles A.
4
Jørgensen, Steffen
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Liang, Liang
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Nalca, Arcan
4
Ozturk, O. Cem
4
Pei, Zhi
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Ray, Sourav
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Reisinger, Markus
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Verboven, Frank
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Yan, Ruiliang
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Yang, Feng
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Arce-Urriza, Marta
3
Ariga, Ken
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Chan, Tat
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Chintagunta, Pradeep K.
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Gal-Or, Esther
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Heinzel, Joachim
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
European journal of operational research : EJOR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of production research
1
Journal of retailing and consumer services
1
Review of marketing science
1
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ECONIS (ZBW)
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1
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
2
The profitability of store brand introductions by e-commerce platforms selling competing national brands
Karray, Salma
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 62-69)
.
2022
Persistent link: https://www.econbiz.de/10013281242
Saved in:
3
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
4
Channel coordination with quantity discounts and/or cooperative advertising
Karray, Salma
;
Surti, Chirag
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5317-5335
Persistent link: https://www.econbiz.de/10011530210
Saved in:
5
Periodicity of pricing and marketing efforts in a distribution channel
Karray, Salma
- In:
European journal of operational research : EJOR
228
(
2013
)
3
,
pp. 635-647
Persistent link: https://www.econbiz.de/10009758064
Saved in:
6
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
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