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person:"Stahl, Florian"
~person:"Koukova, Nevena T."
~person:"Smith, Michael D."
~type:"article"
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Search: subject_exact:"Online-Produkt"
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Digital goods
11
Digitale Güter
11
Preismanagement
4
Pricing strategy
4
Bundling strategy
3
Consumer behaviour
3
E-commerce
3
Electronic Commerce
3
Konsumentenverhalten
3
Leistungsbündel
3
Copyright law
2
Film industry
2
Filmwirtschaft
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Internet marketing
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Online-Marketing
2
Preiselastizität
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Price elasticity
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Product differentiation
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Produktdifferenzierung
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Urheberrecht
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natural experiment
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Advertising
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Anreiz
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Barter economy
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Brand image
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Conjoint analysis
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Content pricing
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Copyright infringement
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Creative industries
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Cross-channel sales
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Digital channel
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Digital music
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Digital products
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Digitale Musik
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Digitalisierung
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Stahl, Florian
Koukova, Nevena T.
Smith, Michael D.
Waldfogel, Joel
8
Clement, Michel
5
Hess, Thomas
5
Peitz, Martin
5
Telang, Rahul
5
Kannan, P. K.
4
Phau, Ian
4
Aguiar, Luis
3
Anding, Markus
3
Baye, Michael R.
3
Bourreau, Marc
3
Brown, Robert
3
Buxmann, Peter
3
Danaher, Brett
3
Fox, William F.
3
Goldfarb, Avi
3
Hussels, Stephanie
3
Krawczyk, Michał
3
Kuhlen, Rainer
3
Lahiri, Atanu
3
Lwin, Michael
3
Parida, Vinit
3
Parry, Mark E.
3
Picot, Arnold
3
Pohl, Gerrit
3
Smith, Alan D.
3
Tyrowicz, Joanna
3
Waelbroeck, Patrick
3
Agrawal, David R.
2
Altinkemer, Kemal
2
Amme, Wolfram
2
Bainbridge, William Sims
2
Bandyopadhyay, Subhajyoti
2
Banks, John
2
Belleflamme, Paul
2
Benlian, Alexander
2
Bouwman, Harry
2
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Journal of retailing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-commerce and the digital economy
1
Innovation policy and the economy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research : JMR
1
MIS quarterly
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
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ECONIS (ZBW)
11
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1
The effect of piracy website blocking on consumer behavior
Danaher, Brett
;
Hersh, Jonathan
;
Smith, Michael D.
; …
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 631-659
Persistent link: https://www.econbiz.de/10012261944
Saved in:
2
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
3
Piracy and copyright enforcement mechanisms
Danaher, Brett
;
Smith, Michael D.
;
Telang, Rahul
- In:
Innovation policy and the economy
14
(
2013
),
pp. 25-61
Persistent link: https://www.econbiz.de/10010493130
Saved in:
4
Choosing a digital cotent strategy : how much should be free?
Halbheer, Daniel
;
Stahl, Florian
;
Koenigsberg, Oded
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10010400697
Saved in:
5
An empirical analysis of digital music bundling strategies
Danaher, Brett
;
Huang, Yan
;
Smith, Michael D.
;
Telang, Rahul
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1413-1433
Persistent link: https://www.econbiz.de/10010381867
Saved in:
6
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
7
Standards competition in the presence of digital conversion technology : an empirical analysis of the flash memory card market
Liu, Charles Zhechao
;
Kemerer, Chris F.
;
Slaughter, …
- In:
Management information systems : mis quarterly
36
(
2012
)
3
,
pp. 921-942
Persistent link: https://www.econbiz.de/10009615237
Saved in:
8
Versionierung und Preisbündelung bei digitalen Produkten : welche Formen der Differenzierung erhöhen die Nachfrage und den Umsatz?
Stahl, Florian
;
Herrmann, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
63
(
2009
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10003889517
Saved in:
9
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
10
Versionierung digitaler Produkte
Stahl, Florian
;
Hermann, Andreas
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
35
(
2006
)
2
,
pp. 87-95
Persistent link: https://www.econbiz.de/10003272563
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