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person:"Swoboda, Bernhard"
~person:"Donthu, Naveen"
~subject:"Handelsmarketing"
~subject:"Relationship marketing"
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Relationship marketing
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9
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Retail trade
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Swoboda, Bernhard
Donthu, Naveen
Neslin, Scott A.
11
Schramm-Klein, Hanna
8
Verhoef, Peter C.
7
Heinemann, Gerrit
6
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Gu, Flora Fang
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Die Betriebswirtschaft : DBW
1
Journal of business research : JBR
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
2
Improving trade promotions through virtual forward buying
Poddar, Amit
;
Donthu, Naveen
- In:
The journal of business & industrial marketing
28
(
2013
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10009723094
Saved in:
3
Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven
Swoboda, Bernhard
;
Janz, Markus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 302-326)
.
2002
Persistent link: https://www.econbiz.de/10001682817
Saved in:
4
Auswirkungen des Electronic Commerce auf den Handel
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
6
,
pp. 687-706
Persistent link: https://www.econbiz.de/10001535095
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