Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Year of publication: |
2021
|
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Authors: | Swoboda, Bernhard ; Winters, Amelie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 125.2021, p. 279-294
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Subject: | Conative loyalty | Offline and online channel image | Prior experience | Reciprocity | Retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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