How online trust and online brand equity translate online- and omni-channel-specific instruments into repurchase intentions
by Bernhard Swoboda, Amelie Winters and Nils Fränzel
| Year of publication: |
2021
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|---|---|
| Authors: | Swoboda, Bernhard ; Winters, Amelie ; Fränzel, Nils |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 43.2021, 1/2, p. 37-53
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| Subject: | Omni-Channel Retailing | Online-Specific Instruments | Omni-Channel-Specific Instruments | Online Trust | Online Brand Equity | Repurchase Intention | Vertrauen | Confidence | Online-Handel | Online retailing | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012600955