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person:"Swoboda, Bernhard"
~person:"Schlegelmilch, Bodo B."
~person:"Zentes, Joachim"
~subject:"AB Electrolux"
~subject:"Consumer goods industry"
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AB Electrolux
Consumer goods industry
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Swoboda, Bernhard
Schlegelmilch, Bodo B.
Zentes, Joachim
Kotulla, Thomas
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Morschett, Dirk
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Ambos, Björn
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Management international review : mir ; journal of international business
1
WU case series / Wirtschaftsuniversität Wien
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ECONIS (ZBW)
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Inside the NIKE matrix
Brenner, Barbara
;
Schlegelmilch, Bodo B.
;
Ambos, Björn
-
2013
Persistent link: https://www.econbiz.de/10010437340
Saved in:
2
Does centralising global account management activities in response to international retailers pay off?
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
; …
- In:
Management international review : mir ; journal of …
52
(
2012
)
5
,
pp. 727-756
Persistent link: https://www.econbiz.de/10009629110
Saved in:
3
The complexity and dynamics of Electrolux' internationalisation
Zentes, Joachim
;
Swoboda, Bernhard
;
Morschett, Dirk
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 3-24)
.
2011
Persistent link: https://www.econbiz.de/10009304071
Saved in:
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