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person:"Szabó, Ágnes"
~person:"Ko, Yong Jae"
~subject:"Sports"
~type:"article"
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Szabó, Ágnes
Ko, Yong Jae
Breuer, Christoph
30
Wicker, Pamela
26
Humphreys, Brad R.
25
Funk, Daniel C.
21
Ratten, Vanessa
19
Dwyer, Brendan
18
Downward, Paul
17
De Bosscher, Veerle
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O'Reilly, Norm
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Scheerder, Jeroen
13
Sotiriadou, Popi
13
Zhang, James J.
13
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12
Kim, Minjung
12
Koronios, Konstantinos
12
Ruseski, Jane E.
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11
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11
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Inoue, Yuhei
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10
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10
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10
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10
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10
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10
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10
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International journal of sports marketing & sponsorship
4
European Sport management quarterly : ESMQ
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Enhancing knowledge development in marketing ; Vol. 21
1
International journal of sport management and marketing : IJSMM
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Sport management review
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Sport, Business and Management : an international journal ; SBM
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1
Which factors can be used to persuade managers to start workplace physical activity programmes and what motivates employees to participate? : a Hungarian study on goals, effects an...
Szabó, Ágnes
;
Kajos, Attila
- In:
Sport, Business and Management : an international …
14
(
2024
)
2
,
pp. 287-308
Persistent link: https://www.econbiz.de/10014524827
Saved in:
2
Exploring volunteer engagement in a mega sport events : the role of functional attitudes
Yoo, Seongjin
;
Ko, Yong Jae
;
Hur, Youngjin
;
Bang, Hyejin
; …
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1610-1629
Persistent link: https://www.econbiz.de/10014330811
Saved in:
3
Using experiments in sport consumer behavior research : a review and directions for future research
Ko, Yong Jae
;
Kwak, Dae Hee
;
Jang, Wonseok
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10014292916
Saved in:
4
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
Saved in:
5
Vitalizing effect of athlete-drafting task in fantasy sports : the role of competitive goal-framing, involvement, and competitiveness trait
Jang, Wonseok
;
Kwak, Dae Hee
;
Ko, Yong Jae
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
4
,
pp. 403-420
Persistent link: https://www.econbiz.de/10012287095
Saved in:
6
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
7
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
8
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
9
The influence of title sponsorships in sports events on stock price returns
Kudo, Masaki
;
Ko, Yong Jae
;
Walker, Matthew
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
2
,
pp. 118-137
Persistent link: https://www.econbiz.de/10011289392
Saved in:
10
Perceived corporate social responsibility and donor behavior in college athletics : the mediating effects of trust and commitment
Ko, Yong Jae
;
Rhee, Yong Chae
;
Kim, Yu Kyoum
;
Kim, Taeho
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10010383804
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