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person:"Terry, Bridget"
~person:"Asaad, Yousra"
~person:"Keynes, John Maynard"
~subject:"Export market orientation"
~type_genre:"Aufsatz in Zeitschrift"
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Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
- In:
The marketing review
14
(
2014
)
2
,
pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
Saved in:
2
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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