//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Tomczak, Torsten"
~person:"Breugelmans, Els"
~person:"Walter, Eva"
~subject:"Austria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty card"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Austria
Kundenbindungsprogramm
10
Loyalty program
10
Beziehungsmarketing
9
Relationship marketing
9
Einzelhandel
5
Retail trade
5
Österreich
3
Big Data
2
Big data
2
Consumer behaviour
2
Customer satisfaction
2
Data Mining
2
Data mining
2
Deutschland
2
Germany
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Loyalty program design
2
Loyalty programs
2
Retailing
2
Sales promotion
2
Schweiz
2
Switzerland
2
Verkaufsförderung
2
Beziehungsmanagement
1
Consumer flexibility
1
Customer relationship management
1
Data protection
1
Datenschutz
1
Emerging trends
1
Feldforschung
1
Field research
1
Gutschein
1
Inequality
1
Kundenmanagement
1
Loyalty program membership
1
Loyalty program performance assessment
1
Multi-store shopping
1
Partnership loyalty programs
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
German
2
English
1
Author
All
Tomczak, Torsten
Breugelmans, Els
Walter, Eva
Köhler, Sven
2
Rumler, Andrea
2
Adelsberger, Christian
1
Altenstrasser, Manfred
1
Dickinger, Astrid
1
Hartmann, Wolfgang
1
Kittl, Christian
1
Kleijnen, Mirella
1
Pechlaner, Harald
1
Pergler, Elisabeth
1
Reinecke, Sven
1
Siegl, Alexandra
1
Steyrer, Claudia
1
Wiesel, Stefan
1
Zehrer, Anita
1
more ...
less ...
Published in...
All
European retail research
1
Handelsforschung
1
Thexis / Fachbericht für Marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer satisfaction with loyalty card programs in the Austrian clothing retail sector : an empirical study of performance attributes using Kano's theory
Walter, Eva
;
Steyrer, Claudia
;
Wiesel, Stefan
- In:
European retail research
24
(
2010
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10008759807
Saved in:
2
Der Einfluss des Kundenbeziehungsmanagements auf den Erfolg von Coupon-Aktionen im Einzelhandel - Ergebnisse einer länderübergreifenden Explorationsstudie
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
- In:
Handelsforschung
19
(
2005
),
pp. 43-60
Persistent link: https://www.econbiz.de/10003287978
Saved in:
3
Kundenbeziehungsmanagement und der Einsatz von Coupons im stationären Einzelhandel : eine länderübergreifende Studie in Deutschland, Österreich und der Schweiz
Köhler, Sven
;
Tomczak, Torsten
;
Rumler, Andrea
; …
-
2005
Persistent link: https://www.econbiz.de/10013428729
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->