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person:"Torgler, Benno"
~person:"Sun, Tao"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Athletes
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Torgler, Benno
Sun, Tao
Kunkel, Thilo
3
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Su, Yiran
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Journal of consumer behaviour : an international research review
1
Review of managerial science
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ECONIS (ZBW)
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The importance of key celebrity characteristics for customer segmentation by age and gender : Does beauty matter in professional football?
Hoegele, Daniel
;
Schmidt, Sascha L.
;
Torgler, Benno
- In:
Review of managerial science
10
(
2016
)
3
,
pp. 601-627
Persistent link: https://www.econbiz.de/10011670143
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2
Influence of personality traits on parasocial relationship with sports celebrities : a hierarchical approach
Sun, Tao
;
Wu, Guohua
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
2
,
pp. 136-146
Persistent link: https://www.econbiz.de/10009548825
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