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person:"Tucker, Catherine"
~person:"Kumar, Subodha"
~subject:"Advertising effects"
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Advertising effects
Internet marketing
43
Online-Marketing
43
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18
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10
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10
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10
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10
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online advertising
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Tucker, Catherine
Kumar, Subodha
Wilbur, Kenneth C.
17
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
8
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Penta, Antonio
8
Reiley, David H.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Hudders, Liselot
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Rao, Justin M.
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Reijmersdal, Eva A. van
6
Schwartz, Eric M.
6
Shin, Woochoel
6
Skiera, Bernd
6
Stienmetz, Jason L.
6
Sárváry, Miklós
6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
ERIM report series research in management
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
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International journal of industrial organization
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ECONIS (ZBW)
18
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1
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
3
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
6
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
7
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
8
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
9
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
10
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
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