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person:"Van Den Bulte, Christophe"
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new product adoption
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Van Den Bulte, Christophe
Hu, Yansong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
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