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person:"Voorveld, Hilde A. M."
~person:"Berndt, Ralph"
~person:"Bühler, Peter"
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Voorveld, Hilde A. M.
Berndt, Ralph
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Crossmedia publishing : Single Source - XML - Web-to-Print
Bühler, Peter
;
Schlaich, Patrick
;
Sinner, Dominik
-
2019
Persistent link: https://www.econbiz.de/10011956533
Saved in:
2
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
3
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
Saved in:
4
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
5
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
6
Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
Saved in:
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