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person:"Walter, Benjamin von"
~person:"Gupta, Suraksha"
~person:"Swoboda, Bernhard"
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Search: subject_exact:"Corporate image"
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Corporate reputation
25
Firmenimage
24
Brand management
11
Markenführung
11
Consumer behaviour
7
Konsumentenverhalten
7
Reputation
7
Beziehungsmarketing
4
Brand image
4
Markenimage
4
Multinationales Unternehmen
4
Relationship marketing
4
Transnational corporation
4
Corporate culture
3
Corporate logo
3
Einzelhandel
3
Internal branding
3
Interne Markenführung
3
Retail trade
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USA
3
United States
3
Unternehmenskultur
3
Corporate image
2
Corporate visual identity
2
Design
2
Globalisierung
2
Globalization
2
HR marketing
2
International marketing
2
Internationales Marketing
2
Leadership
2
National culture
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Nationalkultur
2
Personalbeschaffung
2
Personalführung
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Personalmarketing
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Place image
2
Place marketing
2
Public relations
2
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Walter, Benjamin von
Gupta, Suraksha
Swoboda, Bernhard
Melewar, T. C.
48
Balmer, John M. T.
35
Schwaiger, Manfred
25
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Dowling, Grahame R.
12
Newburry, William
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Gardberg, Naomi A.
11
Helm, Sabrina
11
Podnar, Klement
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Deephouse, David L.
10
Dennis, Charles
10
Esch, Franz-Rudolf
10
Martin, Graeme
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Fombrun, Charles J.
9
Hatch, Mary Jo
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Schultz, Majken
9
Abeysekera, Indra
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
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Universität Trier
1
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Journal of business research : JBR
3
European retail research
2
Journal of international marketing
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Handel und Internationales Marketing / Retailing and International Marketing
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International marketing review
1
International studies of management and organization
1
Journal of Business Research
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of world business : JWB
1
Management international review : mir ; journal of international business
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
24
RePEc
1
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25
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1
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
2
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
3
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
4
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
5
Corporate reputation effects across nations : the impact of country distances and firm-specific resources
Swoboda, Bernhard
;
Huber, Cathrin
;
Schuster, Tassilo
; …
- In:
Management international review : mir ; journal of …
57
(
2017
)
5
,
pp. 717-748
Persistent link: https://www.econbiz.de/10011714526
Saved in:
6
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
7
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
Saved in:
8
Bindung und Anwerbung von Mitarbeitern : Beiträge zum Behavioral Branding und Employer Branding
Walter, Benjamin von
-
2011
Persistent link: https://www.econbiz.de/10009542053
Saved in:
9
Employer Brand Management : Grundlagen, Strategie, Umsetzung
Walter, Benjamin von
;
Kremmel, Dietmar
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 3-35)
.
2016
Persistent link: https://www.econbiz.de/10011525949
Saved in:
10
Does being perceived as global pay off? : an analysis of leading foreign and domestic multinational corporation in India, Japan, and the United States
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
Journal of international marketing
24
(
2016
)
3
,
pp. 1-30
Persistent link: https://www.econbiz.de/10011584181
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